https://www.vu-le.com/spm-casestudy daily 0.75 2019-07-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698702-G7I86COZ9OXCHO1OVO07/close-landscape.jpg SPM - Case Study https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698702-G7I86COZ9OXCHO1OVO07/close-landscape.jpg SPM - Case Study https://www.vu-le.com/work-1 daily 1.0 2026-04-02 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/635c3b69-5312-412d-95a4-1533ddc2f925/image-asset.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/94b60f82-1c18-4681-b01e-75764f08c780/Cover+%2810%29.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/fd32f07f-d87c-4b27-9ede-7c7d0805b512/cover-TR work https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/c1486181-99d3-4875-9d82-97c8377ae214/Cover+%2813%29.png work https://www.vu-le.com/hots-redesign daily 0.75 2021-04-07 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563323807662-AEITFFGN5FRNCNE7CCGC/application.png HOTS - Redesign - Windows everywhere There was no visual hierarchy within the application, often causing the user to lose track of where they were. The experience was so disjointed, every task prompted a new window to complete the action. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563394091299-F7SZDV14VN7LUWGYPT45/notes.jpg HOTS - Redesign - Planning Planning started with a brainstorm session with the product team where we established the high-level requirements and must-have features. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563394347448-4X8HF3INZZRI9JL1OGZD/brainstorm.jpg HOTS - Redesign https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563407338361-UQIKELXDIW3PET61XJAF/image-asset.jpeg HOTS - Redesign - No more pop-ups To end the cycle of endless pop-ups, I consolidated and grouped windows into tabs and created summary pages that allow users to view full details at once. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563407414936-OSC2DMBV5O1HBM6IUORZ/image-asset.jpeg HOTS - Redesign - Asides In the original iteration, the edit and read-only views were indistinguishable, causing confusion and frustration. To fix this, I implemented asides to create a consistent, mobile-friendly pattern for editing. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563407434386-PEXHH13EMYUXX999W0Q6/image-asset.jpeg HOTS - Redesign - Eliminating the clutter I also utilized asides to provide users with the ability to upload supplemental learning materials directly to the course they were viewing, improving upon the old application where it was less intuitive and disjointed. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563732080356-DGY3HYGDOPTFBLMHCDB6/image-asset.png HOTS - Redesign https://www.vu-le.com/petsuites daily 0.75 2019-07-24 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563303504489-1O0OIH59LDYPPTQL4RGR/Untitled-12.png PetSuites - Wireframes PetSuites offers various services at multiple levels, which users likely subscribe to on a regular basis. Understanding that most users will come to the app already knowing what service they’d like to book, I created an interface that would allow them to head straight to the menu item of choice without isolating new users that want to learn more. This wireframe allows users to select a service then customize their options on a details page. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563306370358-ZQJDF7AZJMWLAH51DZM8/Untitled-10.png PetSuites - High Fidelity Wireframes Photos and additional branding was added to further help visualization of the app. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563307591215-2R9C39ULNIYJQX927IRB/image-asset.png PetSuites - Dates and Add-ons I adopted the standard calendar view, familiar to most users that use digital booking services, to create a seamless flow along with a summary page that allows the user to view and adjust add-ons to their reservations before confirming the booking. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563308308804-4GGRC2ZCX80UWGHCX9QD/Checkout.png PetSuites - Checkout The checkout process was consolidated to three simple steps of clear and natural fields. As with the date and add-ons, including a summary page is imperative to mitigating user error, providing them with one more opportunity to confirm the details were accurate. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563731333890-MTP4A8WX1D7GHJHGAOWU/image-asset.png PetSuites https://www.vu-le.com/MetroPCS daily 0.75 2019-07-24 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563582579959-B2K8JAH3V5QQSINWB28Z/image-asset.png MetroPCS - Original Header and Navigation https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563572234967-PFLKG0GXQY7JW7SPWZTZ/image-asset.png MetroPCS - Cleaning up clutter To eliminate distractions, we removed elements in the header that we deemed extraneous or secondary. With less weight on the header, customers could pull their attention to the content on the page and easily navigate to where they needed. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563582608256-X2M7X8WNZT1L6OPDHMDT/image-asset.png MetroPCS - Filtering https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563452248488-QXWFO7LJ0DFGS2I6C4IW/Black_Friday_Mobile_Banner_3-revision.jpg MetroPCS - Promotional Banners Along with designing page content, I also worked on banners to helped drive sales and traffic to the site. https://www.vu-le.com/about daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/d6e19915-edee-49c4-972c-059c88a64f71/image-asset.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vu-le.com/design-library daily 0.75 2019-07-22 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563728046338-9QCAPQQ4W5IISX7ISFKK/Notifications.png Design Library - Notifications Problem: Each product team was designing separate features specific to individual projects, causing inconsistencies between products. One in particular was notifications. Solution: A team consisting of me and 2 other designers were tasked to design a fluid notification system that could be implemented on all products and applications. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563728363427-FZAE1VK8YNHZ0MR0QDEA/image-asset.png Design Library - Documentation Missing in previous iterations, we made sure version 3.0 of RAUL strictly laid out how and when to use components. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563728746962-2ELQVEOXU7PLZN346EYK/image-asset.png Design Library - Improvements in Accessibility Re-evaluating our colors, with made sure the choices we made were compliant with WCAG 2.0 guidelines for contrast accessibility. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1563729514449-B42CJEYMY9QE3KT3M68V/image-asset.png Design Library https://www.vu-le.com/citi daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/c1486181-99d3-4875-9d82-97c8377ae214/citi-cover Citi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1617818826223-LOF9PNIOLYTBEF1ZNYN3/legacy Citi - Legacy design Legacy design https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/04d1fa2e-82c5-4810-9069-f9c18603242a/screencap Citi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1360645c-b8f1-4dc6-84d0-32893546feb7/mobile Citi - iOS and Android experience To promote add-ons for new customers, I wanted to test a design and interaction that would prompt users to learn more about the add-on before they began the sign up process. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744390264414-QFTUFKJR49BWCFBMCE4U/1.1.1+CBOL+-+B.png Citi https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744390264079-PNSKMBZCX7CV3TERCDOZ/1.1.1+CBOL+-+A.png Citi https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744390265273-QCY7YHCTIO1V3K9P9ZGB/1.1.4+CBOL.png Citi https://www.vu-le.com/thomson-reuters daily 0.75 2026-04-03 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/fd32f07f-d87c-4b27-9ede-7c7d0805b512/confirmation-cover Thomson Reuters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744425858444-NRD2JS01H4PYHU3ING79/Screen+Shot+2021-07-30+at+9.50.52+AM+1.png Thomson Reuters https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744425857585-ZLHW3J5KILFXYO6UWNBF/Screen+Shot+2021-07-30+at+9.53.04+AM+1.png Thomson Reuters https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744425857473-A6DF1GW41G255M9Q1WP7/Pending_Legacy+1.png Thomson Reuters https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744502236700-H392UPS65EKI24VJWMSK/01_Status+Page+-+Actions+Column+Tooltip+Copy+1.png Thomson Reuters https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744502222602-ZXCQR3WPBZI6I0XP8AH2/Edit+User.png Thomson Reuters https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/e07e9c66-98e2-4eec-8ca2-e3bd6a243a20/checkout Thomson Reuters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/33682e9c-f412-4db1-a329-d524c6bea5c2/multiple-accounts Thomson Reuters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/f9e2cd1b-212c-42ec-a37c-4c84471eb222/severity-table Thomson Reuters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vu-le.com/dell-avs daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/94b60f82-1c18-4681-b01e-75764f08c780/avs-cover Dell (AVS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/5f4d2fc3-bd95-4f75-a192-1de24de2b469/loqate Dell (AVS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/c3fa5a57-f84c-4b8f-9c9f-3ae0edbb584a/companyA Dell (AVS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/c830b105-e668-49e9-b903-4552680902d1/companyB Dell (AVS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/18575a48-29a7-4147-aa6d-1074e4f57488/image-asset.jpg Dell (AVS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744343378858-VMSK0I8WYM2YUZ8N65R4/Dots1.png Dell (AVS) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744343378861-IW3E88TNWHT2XANI6OSH/Dots2.png Dell (AVS) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744343379775-U3URMGR7MXC6FFR3M5KW/Dots3.png Dell (AVS) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744343379860-E69J7YSFZ307ODJWI5G7/Dots4.png Dell (AVS) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/787185d9-3a70-43b5-aa55-6cb0a71faff5/modal Dell (AVS) Whatever it is, the way you tell your story online can make all the difference. https://www.vu-le.com/dell-bulk-orders daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/635c3b69-5312-412d-95a4-1533ddc2f925/bulkorders-cover Dell (Bulk Orders) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/e6eca1eb-0b1e-4d64-b3a6-759d68446fd8/double-diamond Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744436868128-JBKAJ5141ODZU7ZW2V1O/1.png Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744436868328-5I8EBJJ3HMBSJQT0UVQL/2.png Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/dc6777dc-05af-4c13-933f-91aef6fa5ccf/wireframe Dell (Bulk Orders) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744175354412-L8Y1KL541IGFAXK5ECH1/BP1.png Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744175353389-9Z2M5JAEEP1NSVEAVVK0/BP3.png Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744175353438-8IHHMVV74SITN640L3SM/BP2.png Dell (Bulk Orders) https://images.squarespace-cdn.com/content/v1/5c42558d45776e535a8055a5/1744175693599-5V7VYF1U54NZP1T14H4H/Review_V1.png Dell (Bulk Orders)